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Mercedes and Superplastic Launch New Deal, Character at CES 2023


If you see the words “Mercedes” and “Superplastic” in the same sentence, you’re expecting some revolutionary new material that stronger than steel and lighter than air. 

Well, you may still be correct — at least about new material. The German luxury automaker is teaming with the Superplastic, the entertainment brand, on a new character: Superdackel.

Known for its universe of synthetic celebrities brought to life through original content on social media and “hyper-limited” toy and apparel drops, Superplastic is teaming with Mercedes on the new character that is highlighted in a new digital animated short titled, “Superdackel.”

He’s the Superplastic reinvention and heroic alter ego of a beloved cultural icon, the “Wackeldackel”, the classic “nodding dog” ornament that’s graced the hearts and dashboards of generations of drivers around the globe. 

A film?

The highlight of the CES launch will be an animated short film starring Superdackel and SUPERPLASTIC main characters, Janky and Guggimon. The plot: Janky and Guggimon “borrow” a Mercedes-Benz from a dealer showroom late one night when they discover Wackeldackel in the car as they take off. 

The three then embark on a joyride through the moonlit streets of New York City, where they encounter drama, car chases and a magical space whale. Thanks to the influence of his new-found friends, the timid and staid Wackeldackel transforms into his new persona, Superdackel, as the night progresses. 

Both brands have teamed up to create unexpected stories and experiences. Following an initial conversation about a potential collaboration, the two partners quickly realized the Wackeldackel was the perfect main character for their story. After all, people around the world love to personalize their cars and mobility experiences, and just like our cars, these are becoming ever more digital. 

“Mercedes-Benz has reinvented and reinterpreted its brand and vehicles for a modern, digital era – so why shouldn’t the iconic Wackeldackel receive an update, too? We warmly welcome Superdackel to the Mercedes Benz family,” said Bettina Fetzer, vice president Communications & Marketing, Mercedes-Benz AG.


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