The Aussie singer opened up about her 2015 battle with the 24-year-old makeup mogul, during which both attempted to trademark their shared first name.
Appearing on Andy Cohen’s talk show Watch What Happens Live, Minogue, 54, said she was not afraid to go against the reality TV star because she had a brand to protect.
“It was just business, obviously. But when I was named Kylie, I think I met one person older than me called Kylie. So it’s kind of unusual,” the singer said on the show. “I’ve spent a lifetime protecting my brand and building my brand so it was just something that had to be done.”
“But let me also say we came to an agreement,” she added. Watch the clip above.
According to papers filed with the US Patent and Trademark Office in 2015, Jenner was trying to register ‘KYLIE’ for advertising and endorsement services as she prepared to launch her cosmetics company. However, Minogue filed to block Jenner’s application in 2016, with her legal team claiming the trademark name could cause confusion and “damage” to Minogue’s brand.
Besides, the Aussie star already owned the website Kylie.com since before Jenner was born in 1997 and had been a successful pop star worldwide for almost 30 years.
In the legal documents, Minogue’s team argued the she was an “internationally renowned performing artist, humanitarian and breast cancer activist” who already owns Kylie-related trademarks in the US. The legal team then argued that Jenner was “a secondary reality television personality” who was best known for being “active on social media where her photographic exhibitionism and controversial posts have drawn criticism”.
In 2017, Minogue was successful in her attempt to block the trademark and in a Rolling Stone interview the following year, she said it really was nothing personal.
“Can you imagine me saying that?!” she told the magazine about the” secondary reality television personality” comment. “That was just unfortunate that that is how those lawyers speak. So, I genuinely hope that it’s understood: That certainly did not come from me.”
“It’s awkward, because fans get so loyal and vocal, and we love that! But it was nothing personal at all, I’m at pains to say,” she added. “Trademark is long, it’s boring, it’s expensive, and it’s really important. I’ve been doing that for years and years. It was just causing confusion with customers. As long as it’s clear, then we can all win.”
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